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The invisible team: how to build operational support without bloating payroll
Jatna Penzo 7/23/25 Jatna Penzo 7/23/25

The invisible team: how to build operational support without bloating payroll

The truth is, you’re not doing too much.
You’re carrying too much — with too little support holding it all up.

And support doesn’t always mean more people.
Sometimes it means systems, process, and clarity doing their job — so you can do yours.

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Offer architecture 101: simplifying, scaling, and pricing your offers the right way
Jatna Penzo 7/22/25 Jatna Penzo 7/22/25

Offer architecture 101: simplifying, scaling, and pricing your offers the right way

If you’re still custom-pricing everything on the fly…
If your team doesn’t know what’s included in which offer…
Or if every “yes” secretly feels like a trapdoor of scope creep —

Your business doesn’t have an offer problem.
It has an architecture problem.

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The hidden cost of “doing It all” (And why you’re not the problem)
Jatna Penzo 7/21/25 Jatna Penzo 7/21/25

The hidden cost of “doing It all” (And why you’re not the problem)

Somewhere between “wearing all the hats” and “we’re scaling” —
You lost visibility, lost bandwidth, and maybe even lost yourself in the middle of your own business.

Let’s talk about the real cost of running your company without infrastructure.

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Welcome to frictionless — by Penzo
Jatna Penzo 7/20/25 Jatna Penzo 7/20/25

Welcome to frictionless — by Penzo

This blog was built for the bold.
For the founders, operators, and leaders who are done duct-taping their backend and calling it strategy.

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